Consumers recognise glass as safe, sustainable and fit for the future

A 2022 consumer survey commissioned by FEVE for the Friends of Glass platform shows that European consumers continue to associate glass with health, sustainability and future-fit packaging. 

Based on responses from more than 4,000 consumers across 13 European countries, the research found that nearly 8 in 10 consumers view glass as a material fit for the future. The findings highlight the strong role of glass in consumer perceptions of recyclability, safety and responsible living. 

For brands and retailers, this study provides valuable evidence on how consumers connect packaging choices with health, environmental responsibility and trust.