The whole story (about us)
We are an active, passionate community of people championing a healthier, more responsible way of life through the everyday use of glass packaging.
We believe glass is healthy, safe and sustainable. This recyclable material has won over people and brands for more than 5,000 years. Timeless, glass is the future of packaging.
Making Glass Shine
From fresher flavours to endlessly recyclable packaging, we raise awareness among the public and brands about the benefits of glass across Europe.
Ever Less Impact
While glass packaging is already widely collected and recycled across Europe, we can still do better by expanding the concrete ways to act and improve recycling.
Winning Hearts
Citizens, organisations and businesses are coming together to spread our campaigns or launch local initiatives. The goal: to make glass the first choice for healthier, safer and more circular packaging.
Glass. A story that goes way back, already looking to a new era.
Glass is an everyday material, found in every store and every home. It is also a packaging material that is good for us and fits naturally into a more sustainable way of life.
When and how did it all begin?
Long before living memory. From the first obsidian fragments to Lalique’s creations, glass has shared a love story with humanity for thousands of years. Essential and inspiring, glass elevates celebrations, shines in stores and stands out in both culture and science. Glass keeps evolving, and keeps surprising us.
Together, championing glass.
United to promote the benefits of glass packaging for health, the environment and safety.
Together with our members and partners, we create impactful campaigns and brand collaborations that raise consumer awareness.
Every year, our initiatives reach 10 million people. For 15 years, through school awareness programmes, beach clean-ups, in-store activations and awareness campaigns, we have brought glass to life.
Our partners
There is no doubt: unity makes us stronger.
That is why we work with organisations across Europe and beyond to promote the benefits of glass packaging
for the environment, health and safety among new audiences.
Glass is made from natural materials, protects product quality, and can be recycled endlessly without losing its properties.
Questions about becoming a partner?
Would you like to join our community dedicated to glass packaging
and help promote it to new audiences? Let’s talk!