What influences consumers at the shelf? 

Can packaging choice influence sales and product awareness at the point of purchase? A two-year retail pilot in Spain with Carrefour and the glass industry explored exactly that question. 

The project tested how an in-store consumer campaign focused on glass packaging could affect category performance and shopper behaviour. The results showed that making packaging more visible as part of the consumer decision journey can help strengthen awareness and support sales. 

For brands, retailers and commercial teams, this case study is particularly relevant because it connects packaging sustainability and retail performance in a real shopping environment. It shows that glass can play an active role at the shelf, not only as a container but as a communication and value-building asset.