What do today’s consumers want to see on the shelves?

Consumers are asking more from the products and brands they choose. They want packaging that reflects their expectations around sustainability, transparency, health and quality, but they are also navigating a crowded and often confusing information landscape. 

The Future Made Clear report analyses more than 150 trend reports to understand what is shaping consumer behaviour and how expectations are evolving. 

For brands, retailers and strategy teams, it offers a wider view of the forces influencing shopping habits, packaging preferences and consumer trust. It helps position glass not only as a packaging material, but as part of the choices people make for a healthier and more sustainable future.